Entrepreneur Strives to Change Perceptions About Smoking

Are smokers of today aware that during World War I cigarettes were considered tasteless and unmanly? Most men preferred cigars, pipes, and chewing tobacco. At the time cigarettes proved to be more convenient in the trenches and our government began putting cigarettes in soldiers' rations. Many soldiers changed their method of acquiring tobacco shortly thereafter. Cigarettes became known as the choice of warriors, because of this simple marketing tactic used by The American Tobacco Company. As profits started to skyrocket from the increase of men's cigarette smoking, it became evident a marketing scheme must be developed to attract women smokers.